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stage 2 update.... eeeee scary

  • Writer: imie hickman
    imie hickman
  • Apr 9, 2022
  • 3 min read

So this is a different post, not my usual.


I wanted to come on more personally and go through my thoughts, feelings and explain where I am currently at regarding ALL of stage 2. So where is my head at?



Currently I have completed all my written text for my Stage 2 report. As said from my March post, I felt really happy with how I felt the last term and was going into the easter break. But that was because of me. I worked tirelessly in the weeks leading up to the break so when it came to the holidays I could have a good break and enjoy being back home. I have actually found the written section of Stage 2 really enjoyable and engaging. As my business concept vision has become stronger, I have actually been viewing it as something which is real. I do think that is the best way to look at it and using it in that perspective has really helped. I have developed my personality and brand using primary research and I am really happy with the what, why and how it has become. Using the golden circle and speaking to my audience has truly helped the most. I am super grateful as relating to primary research, all of the interviews I have completed have been using the same participants I had from stage 1. This I think not only credits myself and hopefully my personality but I truly how women and especially these women who have helped me so much are so invested in my idea and myself.


In relation to business models and the comms strategy, I have tried to be really tactful about which models I use and again how I want my brand, The Naked Network to come across. I have been creating mock ups and as you will see below here are some of my examples so far. I think having such a firm grip on what my brand stands for and the concept itself has again helped with choosing what models to use. I have focused on using Marketing models such as the 6 c's and 4 E's which have been most approapiate. however, in relation to the word count, as you can probably guess I am over. But not by much. I went through it the other day and managed to get the irrelevant bits down. I really want to try to use infographics and visual identity best within my stage 2.


In relation to the visuals, I think that is where my 'worry' currently lies. And I say that lovely. I am no graphic designer and my work tends to be not as professional as I want it to be and sometimes feel lost with how my work should look. For the Naked Network, I have been really trying to create a friendly and approachable brand which is there to support all women however, to suit my older demographic I know needs to be clean and clear. I really want to try my best with this and spend time exploring ideas - hence why I have tried to finish my text as early as possible.


Welcome to the Naked Network brand logo :)

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Currently, I am half way through easter break and have another week and half left. I have my little do list (which again, love it) which really helps me see what I have left to complete. I hope within this time, I can find a style which I like and run with it - I want time to be well spent on being able to show the brand in which I see the vision of.


Here are some of the mockups I have completed so far :)


TIK TOK

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AFFIRMATION CARDS/ POSTCARDS

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